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Marketing communications : contexts, strategies and applications /

By: Publication details: Harlow, England : Pearson Education Limited, c2002.Description: xxxii, 790 p. : ill. ; 24 cmISBN:
  • 0273655000
Subject(s): DDC classification:
  • Third edition Circ. 658.802 F484m 2002
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Book Circulation College Library Circ. 658.802 F484m 2002 (Browse shelf(Opens below)) c1 Available 47014

Includes bibliographical references and index.

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