Marketing communications : contexts, strategies and applications /
Fill, Chris
Marketing communications : contexts, strategies and applications / - Harlow, England : Pearson Education Limited, c2002. - xxxii, 790 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0273655000
1. Communication in marketing.
2. Marketing channels.
3. Sales promotion.
Circ. 658.802 F484m 2002
Marketing communications : contexts, strategies and applications / - Harlow, England : Pearson Education Limited, c2002. - xxxii, 790 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0273655000
1. Communication in marketing.
2. Marketing channels.
3. Sales promotion.
Circ. 658.802 F484m 2002