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Integrated advertising, promotion, and marketing communicatins /
Publication details: Singapore : Pearson Education South Asia Pte Ltd, c2012.Description: 463p. : ill. ; 26 cmISBN:- 9789810696573
- Circ. 659.1 C648i 2012
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Book Circulation | College Library | Circ. 659.1 C648i 2012 (Browse shelf(Opens below)) | c1 | Available | 49233 |
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| Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2015 Advertising and promotion : an integrated marketing communications perspective/ | Circ. 659.1 C583i 2018 Integrated Advertising, Promotion, and Marketing Communications./ | Circ. 659.1 C648i 2012 Integrated advertising, promotion, and marketing communicatins / | Circ. 659.1 F219 2004 Handbook of successful advertising | Circ. 659.1 K19a 2016 Advertising and sales promotion/ | Circ. 659.1 L253a 2022 Advertising by design: generating and designing creative ideas across media/ |
Includes indexes.
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