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Integrated advertising, promotion, and marketing communicatins /

Clow,Kenneth E.

Integrated advertising, promotion, and marketing communicatins / - Singapore : Pearson Education South Asia Pte Ltd, c2012. - 463p. : ill. ; 26 cm.

Includes indexes.

ISBN: 9789810696573

Subjects--Topical Terms:
1. Communication in marketing.
2. Advertising.

Dewey Class. No.: Circ. 659.1 C648i 2012

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