Basic marketing : (Record no. 8911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260311010727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260311b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-124636-3. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DWCL Main lib |
| Transcribing agency | OC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 3rd ed. |
| Classification number | GR. 658.8 P455b 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach |
| Statement of responsibility, etc. | William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Mc-Graw-Hill Education (Asia), |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, various paging : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | E. Jerome Mccarthy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Reference |
| Edition | 5th ed. |
| Call number prefix | GR. |
| Suppress in OPAC | No |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Uniform Resource Identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College Library | College Library | General Reference | 07/23/2007 | School Fund | 598.00 | GR. 658.8 P455b 2005 | CL44979 | 03/11/2026 | c1 | 03/11/2026 | GR | ||||||
| Dewey Decimal Classification | College Library | College Library | General Reference | 07/23/2007 | School Fund | 598.00 | GR. 658.8 P455b 2005 | CL44980 | 03/11/2026 | c2 | 03/11/2026 | GR |