Basic marketing : a global-managerial approach
Perreault, William D.
Basic marketing : a global-managerial approach William D. Perreault - 5th ed. - Singapore : Mc-Graw-Hill Education (Asia), c2005. - xli, various paging : ill. ; 26 cm.
Includes bibliographical references and index.
0-07-124636-3.
Marketing-Management.
GR. 658.8 P455b 2005
Basic marketing : a global-managerial approach William D. Perreault - 5th ed. - Singapore : Mc-Graw-Hill Education (Asia), c2005. - xli, various paging : ill. ; 26 cm.
Includes bibliographical references and index.
0-07-124636-3.
Marketing-Management.
GR. 658.8 P455b 2005