Advertising principles and practices/ (Record no. 8765)

MARC details
000 -LEADER
fixed length control field 00719nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260309083330.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260309b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-047722-2.
040 ## - CATALOGING SOURCE
Original cataloging agency DWC-Main lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 6th ed.
Classification number Gen. 659.1 W456a 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, Wiliam
245 ## - TITLE STATEMENT
Title Advertising principles and practices/
Statement of responsibility, etc. William Wells
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia Pte Ltd,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 599 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John Burnett
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sandra Moriarty
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Reference
Edition 6th ed.
Call number prefix Gen.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library General Reference 08/07/2007 School Fund 990.00   Gen. 659.1 W456a 2004 CL45016 03/09/2026 c1 03/09/2026 GR