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Advertising principles and practices/

Wells, Wiliam

Advertising principles and practices/ William Wells - 6th ed. - Singapore : Pearson Education South Asia Pte Ltd, c2004. - xxxii, 599 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0-13-047722-2.

Subjects--Topical Terms:
1. Advertising

Dewey Class. No.: Gen. 659.1 W456a 2004

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