Basic marketing: (Record no. 7031)

MARC details
000 -LEADER
fixed length control field 00710nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251211012025.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251211b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-07-122110-8
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Admin lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 658.8 P454b 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perrault, William D. Jr.
245 ## - TITLE STATEMENT
Title Basic marketing:
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perrault, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 736+ p. :
Other physical details ill. (Some col.) ;
Dimensions 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Marketing-Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseh
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy, Jerome E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Edition 18th ed.
Call number prefix Circ.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library Circulation 07/07/2011 School Fund 0.00   Circ. 658.8 P454b 2011 48624 12/11/2025 c1 12/11/2025 BK-CIRC