Basic marketing: a marketing strategy planning approach /
Perrault, William D. Jr.
Basic marketing: a marketing strategy planning approach / William D. Perrault, Jr. - New York: McGraw-Hill/Irwin, c2011. - xxxix, 736+ p. : ill. (Some col.) ; 27cm.
Includes index
978-07-122110-8
1. Marketing-Management.
Circ. 658.8 P454b 2011
Basic marketing: a marketing strategy planning approach / William D. Perrault, Jr. - New York: McGraw-Hill/Irwin, c2011. - xxxix, 736+ p. : ill. (Some col.) ; 27cm.
Includes index
978-07-122110-8
1. Marketing-Management.
Circ. 658.8 P454b 2011