Strategic marketing problems : (Record no. 3669)

MARC details
000 -LEADER
fixed length control field 00765nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250715014211.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250715b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 02051617077
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL - Main lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 658.802 K39s 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments/
Statement of responsibility, etc. Roger A. Kerin
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 738 pages :
Other physical details illustrations ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Marketing--Decision making--Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Marketing--Management--Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Robert A. Peterson
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Edition Seventh edition.
Call number prefix Circ.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library Circulation 07/10/2017 Donation   Circ. 658.802 K39s 1995 51534 07/15/2025 c1 07/15/2025 BK-CIRC