Strategic marketing problems : cases and comments/
Kerin, Roger A.
Strategic marketing problems : cases and comments/ Roger A. Kerin - Seventh edition. - New Jersey : Prentice Hall, c1995. - xiv, 738 pages : illustrations ; 26 cm.
Includes index.
02051617077
1. Marketing--Decision making--Case studies.
2. Marketing--Management--Case studies.
Circ. 658.802 K39s 1995
Strategic marketing problems : cases and comments/ Roger A. Kerin - Seventh edition. - New Jersey : Prentice Hall, c1995. - xiv, 738 pages : illustrations ; 26 cm.
Includes index.
02051617077
1. Marketing--Decision making--Case studies.
2. Marketing--Management--Case studies.
Circ. 658.802 K39s 1995