Listen first! : turning social media conversations into business advantage / (Record no. 1346)

MARC details
000 -LEADER
fixed length control field 00820nam a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240625084000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240625b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470935514
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 658.872 R221l 2011
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rappaport, Stephen D.
245 ## - TITLE STATEMENT
Title Listen first! : turning social media conversations into business advantage /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. N.J. :
Name of publisher, distributor, etc. John Wiley & Sons, Inc. ,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiii,
Other physical details 302 p. : ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references & index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Online social networks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 3. Social media Research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 4. Consumers-Research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 5. Branding (Marketing).
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book Circulation
Call number prefix Circ.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library 06/04/2012 School Fund   Circ. 658.872 R221l 2011 49196 06/25/2024 c1 06/25/2024 Book Circulation