Destination marketing: an integrated marketing communication approach /
Pike, Steven
Destination marketing: an integrated marketing communication approach / - Amsterdam : Butterworth Heinemann/Elsevier, c2008. - xv, 406 p. : ill.; 25 cm.
Includes bibliographical references & index.
9780750686495
1. Place marketing.
2. Tourism - Marketing.
3. Tourist trade - Marketing.
Circ. 978-0-7506-8649-5
Destination marketing: an integrated marketing communication approach / - Amsterdam : Butterworth Heinemann/Elsevier, c2008. - xv, 406 p. : ill.; 25 cm.
Includes bibliographical references & index.
9780750686495
1. Place marketing.
2. Tourism - Marketing.
3. Tourist trade - Marketing.
Circ. 978-0-7506-8649-5