International marketing/

International marketing/ Philip B. Cateora - Sixteenth edition. - New York : McGraw-Hill Education, c2015. - xi, 638 pages : illustrations ; 26 cm.

Includes glossary

9789814646086


1. Export marketing.
2. International business enterprise. I. Gilly, Mary C. II. Graham, John L. III. Title.

658.848 C359i 2015