Relationship selling/
Johnston, Mark W.
Relationship selling/ Mark W. Johnston - 3rd ed. - Boston : McGraw-Hill/Irwin, c2010. - xxvii, 452 p. : illustration. ; 26 cm.
Includes bibliographical references & index.
978-0-07-017247-0.
1. Customer relations.
2. Relationship marketing.
3. Selling.
658.85 J73r 2010
Relationship selling/ Mark W. Johnston - 3rd ed. - Boston : McGraw-Hill/Irwin, c2010. - xxvii, 452 p. : illustration. ; 26 cm.
Includes bibliographical references & index.
978-0-07-017247-0.
1. Customer relations.
2. Relationship marketing.
3. Selling.
658.85 J73r 2010