000 00805nam a2200253 4500
003 OSt
005 20240620024357.0
006 a
008 240620b |||||||| |||| 00| 0 eng d
020 _a9780749464271
040 _aDWCL-Main lib.
_cOC
082 _aCirc. 658.872 R988u 2012
_2Second edition
100 _aRyan, Damian
245 _aUnderstanding digital marketing : marketing strategies for engaging the digital generation /
250 _aSecond edition
260 _aLondon :
_bKogan Page,
_cc2012.
300 _axv,
_b283 p. : ill. ;
_c23 cm.
504 _aIncludes glossary & index.
650 _a1. Internet marketing.
650 _a2. Social media.
650 _a3. Strategic planning.
650 _a4. Marketing–Management.
942 _2ddc
_n0
_cBK-CIRC
_kCirc.
_eSecond edition
999 _c955
_d955