000			00752nam a2200241 4500
003			OSt
005			20240620012938.0
006			a
008			240620b |||||||| |||| 00| 0 eng d
020			_a9780071768290
040			_aDWCL-Main lib. _cOC
082			_aCirc. 658.872 S763m 2012
100			_aSponder, Marshall
245			_aSocial media analytics : effective tools for building, interpreting and using metrics /
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axiv, _b316 p. ; _c23 cm.
504			_aIncludes bibliographical references & index.
650			_a1. Internet marketing.
650			_a2. Social media.
650			_a3. Marketing research.
650			_a4. Consumer profiting.
942			_2ddc _n0 _cBK-CIRC _kCirc.
999			_c939 _d939