000 00705nam a22002297a 4500
003 OSt
005 20260312013458.0
008 260312b |||||||| |||| 00| 0 eng d
020 _a0-256-26190-3.
040 _aDWCL Main lib
_cOC
082 _25th ed.
_aCirc. 658.8342 P478c 1999
100 _aPeter, J. Paul
245 _aConsumer behavior and marketing strategy
_cJ. Paul Peter
250 _a5th ed.
260 _aSingapore :
_bMcGraw-Hill Book Co.,
_cc1999.
300 _axxv, 545 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 _aConsumer behavior
650 _aMarketing
700 _aJerry C. Olson
942 _2ddc
_cBK-CIRC
_e5th ed.
_kCirc.
_n0
999 _c8990
_d8990