000 00758nam a22002417a 4500
003 OSt
005 20260310081845.0
008 260310b |||||||| |||| 00| 0 eng d
020 _a 981-247-052-2.
040 _aDWC-Main lib
_cOC
082 _23rd ed.
_aCirc. 647.94 K87m 2003
100 _aKottler, Philip
245 _aMarketing for hospitality and tourism/
_cPhilip Kottler
250 _a 3rd ed.
260 _aSingapore :
_b Pearson Education South Asia Pte Ltd,
_cc2003.
300 _axvii, 893 p. :
_bill. ;
_c25 cm.
504 _aIncludes index.
650 _a1. Hospitality industry-Marketing.
650 _a2. Tourism-Marketing.
700 _aJohn T. Bowen
700 _aJames C. Makens
942 _2ddc
_cBK-CIRC
_e 3rd ed.
_kCirc.
_n0
999 _c8883
_d8883