000 00688nam a22002177a 4500
003 OSt
005 20260310032203.0
008 260310b |||||||| |||| 00| 0 eng d
020 _a0-07-255217-4.
040 _aDWCL Main lib
_cOC
082 _27th ed.
_aCirc. 658.8 P478m 2004
100 _aPeter, J. Paul
245 _aMarketing management :
_bknowledge and skills
_cJ. Paul Peter
250 _a7th ed.
260 _aN. Y. :
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axix, 876 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references and index.
650 _a1. Marketing management.
700 _aJames H. Donnelly Jr.
942 _2ddc
_cBK-CIRC
_e7th ed.
_kCirc.
_n0
999 _c8837
_d8837