| 000 | 00688nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260310032203.0 | ||
| 008 | 260310b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-255217-4. | ||
| 040 |
_aDWCL Main lib _cOC |
||
| 082 |
_27th ed. _aCirc. 658.8 P478m 2004 |
||
| 100 | _aPeter, J. Paul | ||
| 245 |
_aMarketing management : _bknowledge and skills _cJ. Paul Peter |
||
| 250 | _a7th ed. | ||
| 260 |
_aN. Y. : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axix, 876 p. : _bill. ; _c21 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _a1. Marketing management. | ||
| 700 | _aJames H. Donnelly Jr. | ||
| 942 |
_2ddc _cBK-CIRC _e7th ed. _kCirc. _n0 |
||
| 999 |
_c8837 _d8837 |
||