| 000 | 00719nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260309083330.0 | ||
| 008 | 260309b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-13-047722-2. | ||
| 040 |
_aDWC-Main lib _cOC |
||
| 082 |
_2 6th ed. _aGen. 659.1 W456a 2004 |
||
| 100 | _aWells, Wiliam | ||
| 245 |
_aAdvertising principles and practices/ _cWilliam Wells |
||
| 250 | _a 6th ed. | ||
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd, _cc2004. |
||
| 300 |
_axxxii, 599 p. : _b ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _a1. Advertising | ||
| 700 | _aJohn Burnett | ||
| 700 | _aSandra Moriarty | ||
| 942 |
_2ddc _cGR _e6th ed. _kGen. _n0 |
||
| 999 |
_c8765 _d8765 |
||