000 00633nam a22002177a 4500
003 OSt
005 20260306075859.0
008 260306b |||||||| |||| 00| 0 eng d
020 _a0-256-13904-0.
040 _aDWCL Main lib
_cOC
082 _24th ed.
_aCirc. 658.8342 P478 1996
100 _aPeter, Paul J.
245 _aConsumer behavior and marketing strategy
_cPaul J. Peter
250 _a4th ed.
260 _aChicago :
_bIrwin,
_cc1996.
300 _axxvii, 738 p. :
_bcol. ill. ;
_c24 cm.
504 _aIncludes index.
650 _aConsumer behavior.
650 _aMarketing.
942 _2ddc
_cBK-CIRC
_e4th ed.
_kCirc.
_n0
999 _c8724
_d8724