000			00805nam a2200241 4500
003			OSt
005			20240618082305.0
006			a
008			240618b |||||||| |||| 00| 0 eng d
020			_a0256036497
040			_aDWCL-Main lib. _cOC
082			_2Ninth edition _aCirc. 658.8 M127b 1987
100			_aMcCarthy, E. Jerome, Ph.D
245			_aBasic Marketing: a managerial approach /
250			_aNinth edition
260			_aUSA : _bRichard P. Irwin, Inc., _cc1987.
300			_ax, _b749 p. col. : ill. ; _c23cm.
504			_aIncludes bibliographical reference, index and glossary.
650			_a1. Marketing–Management.
650			_a2. Marketing – United States – Management.
650			_a3. Export Marketing – Management.
942			_2ddc _n0 _cBK-CIRC _eNinth edition _kCirc.
999			_c839 _d839