| 000 | 00723nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260202014547.0 | ||
| 008 | 260202b |||||||| |||| 00| 0 eng d | ||
| 020 | _a 978-1-292-22269 | ||
| 040 |
_aDWC-Main lib _cOC |
||
| 082 | _aCirc. 659.1 C583i 2018 | ||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated Advertising, Promotion, and Marketing Communications./ _cKenneth E. Clow |
||
| 260 |
_aUnited Kingdom : _bPearson Education , _c c2018. |
||
| 300 |
_a508 pages : _bcolor illustrations ; _c28cm. |
||
| 504 | _aIncludes index | ||
| 650 | _a1. Advertising | ||
| 650 | _a2. Communication | ||
| 650 | _a3. Direct marketing | ||
| 650 | _a4. Sales promotion | ||
| 942 |
_2ddc _cBK-CIRC _kCirc. _n0 |
||
| 999 |
_c8084 _d8084 |
||