000 00716nam a22002177a 4500
003 OSt
005 20260129054955.0
008 260129b |||||||| |||| 00| 0 eng d
020 _a0-07-124635-5
040 _aDWCL-Main lib
_cOC
082 _22005 International ed.
_aCirc. 658.8 K39m 2004
100 _aKerin, Roger A.
245 _aMarketing :
_bthe core
_cRoger A. Kerin
260 _aN. Y. :
_bMcGraw-Hill Companies, Inc.,
_cc2004.
300 _axxxii, various paging :
_billustration ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 _a1. Marketing.
700 _aHartley, Seven W.
700 _dRudelius, William
942 _2ddc
_cBK-CIRC
_e2005 International ed.
_kCirc.
_n0
999 _c7977
_d7977