000			00730nam a2200241 4500
003			OSt
005			20240618020050.0
006			a
008			240618b |||||||| |||| 00| 0 eng d
020			_a9780230111387
040			_aDWCL-Main lib. _cOC
082			_aCirc. 658.872 C785b 2011
100			_aCopulsky, Jonathan R.
245			_aBrand resilience : managing risk and recovery in a high-speed world /
260			_aNew York : _bPalgrave Macmillan, _cc2011.
300			_axi, _b244 p. : ill. ; _c23 cm.
504			_aIncludes index.
650			_a1. Branding (Marketing).
650			_a2. Brand name products.
650			_a3. Success in business.
700			_aJonathan R Copulsky
942			_2ddc _n0 _cBK-CIRC _kCirc./
999			_c788 _d788