| 000 | 00709nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260122035017.0 | ||
| 008 | 260122b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-007-126074-9. | ||
| 040 |
_aDWCL-Main lib _cOC |
||
| 082 |
_27th edition _aCirc. 659.1 B427a 2007 |
||
| 100 | _aGeorge E. Belch | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective _cGeorge E. Belch |
||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2007. |
||
| 300 |
_axxvi, 820 pages : _billustration ; _c26 cm. |
||
| 650 | _21. Advertising. | ||
| 650 | _22. Communication in marketing. | ||
| 650 | _23. Sales promotion. | ||
| 700 | _aMichael E. Belch | ||
| 942 |
_2ddc _cBK-CIRC _kCirc. _n0 |
||
| 999 |
_c7681 _d7681 |
||