| 000 | 00675nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260114032727.0 | ||
| 008 | 260114b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-981-4221-36-8. | ||
| 040 |
_aDWCL-Main lib _cOC |
||
| 082 |
_27th edition _aCirc. 658.8 S556i 2007 |
||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aIntegrated marketing communications in advertising and promotion 7th ed. _cShimp, Terence A. |
||
| 260 |
_aSingapore : _bThomson Learning Asia, _cc2007. |
||
| 300 |
_axx, 629 pages : _billustration ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _21. Advertising. | ||
| 650 | _22. Marketing. | ||
| 942 |
_2ddc _cBK-CIRC _e7th ed. _kCirc. _n0 |
||
| 999 |
_c7363 _d7363 |
||