| 000 | 00632nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251206025610.0 | ||
| 008 | 251206b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-007-108202-0. | ||
| 040 |
_aDWCL-Admin lib _cOC |
||
| 082 | _aCirc. 658.8 M368e 2011 | ||
| 100 | _aMarshall, Greg W. | ||
| 245 |
_aEssentials of marketing management / _cGreg W. Marshall |
||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011 |
||
| 300 |
_a v-xxiv, 371 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aincludes glossary & index. | ||
| 650 | _a1. Marketing-Management. | ||
| 700 | _aJohnston, Mark W. | ||
| 942 |
_2ddc _cBK-CIRC _kCirc. _n0 |
||
| 999 |
_c6985 _d6985 |
||