| 000 | 00703nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251205013755.0 | ||
| 008 | 251205b |||||||| |||| 00| 0 eng d | ||
| 020 | _a1591396190 | ||
| 040 |
_aDWC-Main lib. _cOC |
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| 100 | _aChan Kim, W. | ||
| 245 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant/ _cW. Chan Kim |
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| 260 |
_aUS : _bHarvard Business School Publishing, _cc2005. |
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| 300 |
_axv, 240 pages : _billustrations ; _c24cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _a1. Market segmentation. | ||
| 650 | _a2. New product. | ||
| 700 | _aMauborgne, Renee | ||
| 942 |
_2ddc _cBK-CIRC _kCirc. _n0 |
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| 999 |
_c6896 _d6896 |
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