000 00697nam a22002177a 4500
003 OSt
005 20251127163036.0
008 251127b |||||||| |||| 00| 0 eng d
020 _a978-007-126192-0.
040 _aDWCL-Main lib
_cOC
082 _27th ed.
_aCirc. 658.8342 P478c 2005
100 _aJ. Paul Peter
245 _aConsumer behavior and marketing strategy
_cJ. Paul Peter
260 _aSingapore :
_bMcGraw-Hill Asia,
_cc2005.
300 _axxv, 578 pages :
_billustration ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 _21. Consumer Behaviour.
650 _22. Marketing.
700 _aOlson, Jerry S.
942 _2ddc
_cBK-CIRC
_e7th ed.
_kCirc.
_n0
999 _c6517
_d6517