| 000 | 00778nam a2200241 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240613083756.0 | ||
| 006 | a | ||
| 008 | 240613b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781424069071 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 |
_2Tenth edition, Int'l edition _aCirc. 659.132 D776c 2011 |
||
| 100 | _aDrewniany, Bonnie L. | ||
| 245 | _aCreative strategy in advertising / | ||
| 250 | _aTenth edition, Int'l edition | ||
| 260 |
_aAustralia : _bWadsworth, Cengage Learning, _cc2011. |
||
| 300 |
_axvi, _b328 p. : ill. ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _a1. Advertising copy. | ||
| 650 | _a2. Advertising layout and typography. | ||
| 700 | _aBonnie L. Drewniany | ||
| 942 |
_2ddc _n0 _cBK-CIRC _eTenth edition, Int'l edition _kCirc. |
||
| 999 |
_c646 _d646 |
||