000 00769nam a22002177a 4500
003 OSt
005 20251106075549.0
008 251106b |||||||| |||| 00| 0 eng d
020 _a1-4129-0571-0
040 _aDWCL-Main lib
_cOC
082 _aCirc. 658.8 M549 2005
100 _aMentzer, J.
245 _aSales forecasting management :
_ba demand management approach
_cMentzer, John
260 _aCalifornia
_b: Sage Publications,
_c c2005
300 _axv, 347 pages :
_c23 cm.
504 _aIncludes bibliographical references and index
650 _2Marketing research-management
650 _2Sales forecasting-management
700 _aMoon, Mark A.
942 _2ddc
_cBK-CIRC
_e2nd edition
_hCirc. 658.8 M549 2005
_kCirc.
_n0
999 _c5619
_d5619