000 00901nam a22002417a 4500
003 OSt
005 20251030075821.0
008 251030b |||||||| |||| 00| 0 eng d
020 _a978-0-470-82741-3
040 _aDWC-Main Lib.
_cOC
082 _aCirc. 658.802 P883r 2011
100 _aPOWELL, GUY
245 _aROI of social media :
_bhow to improve the return on your social marketing investment/
_cGUY POWELL
260 _aSingapore :
_bJohn Wiley & Sons (Asia),
_cc2011.
300 _axviii, 289 pages :
_bb & w illustrations ;
_c23 cm.
504 _aAppendix: pp. 275-278
650 _a1. Internet marketing.
650 _a2. Social media--Marketing.
650 _a3. Social media--Economic aspects.
650 _a4. Online social networks--Economic aspects.
650 _a5. Social marketing. I. Groves, Steven. II. Dimces, Jerry.
942 _2ddc
_cBK-CIRC
_hCirc.
_n0
999 _c5358
_d5358