| 000 | 00611nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251024015347.0 | ||
| 008 | 251013b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-7506-6103-8. | ||
| 040 |
_aDWCL-Main lib _cOC |
||
| 082 | _aCirc. 658.8 L245m 2005 | ||
| 100 | _aLancaster, Geoff | ||
| 245 | _aManagement of marketing | ||
| 260 |
_aOxford : _bElsevier Butterworth-Heineman, _cc2005. |
||
| 300 |
_axi, 410 p. : _billustration ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _21. Marketing. | ||
| 700 | _aReynolds, Paul | ||
| 942 |
_2ddc _cBK-CIRC _kCirc. _n0 |
||
| 999 |
_c4855 _d4855 |
||