000 00639nam a22002177a 4500
003 OSt
005 20250930020521.0
008 250930b |||||||| |||| 00| 0 eng d
020 _a978-007-126335-1.
040 _aDWCL-Main lib
_cOC
082 _2Circ. 658.8 C898s 2009
100 _aCravens, David W.
245 _aStrategic marketing
260 _aN. Y. :
_bMcGraw-Hill/Irwin,
_cc2009.
300 _axv, 784 pages :
_billustration ;
_c25 cm.
504 _aIncludes indexes.
650 _21. Marketing-Decision making.
650 _22. Marketing-Management.
700 _aPiercy, Nigel F.
942 _2ddc
_cBK-CIRC
_e9th ed.
_kCirc.
_n0
999 _c4556
_d4556