| 000 | 00639nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250930020521.0 | ||
| 008 | 250930b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-007-126335-1. | ||
| 040 |
_aDWCL-Main lib _cOC |
||
| 082 | _2Circ. 658.8 C898s 2009 | ||
| 100 | _aCravens, David W. | ||
| 245 | _aStrategic marketing | ||
| 260 |
_aN. Y. : _bMcGraw-Hill/Irwin, _cc2009. |
||
| 300 |
_axv, 784 pages : _billustration ; _c25 cm. |
||
| 504 | _aIncludes indexes. | ||
| 650 | _21. Marketing-Decision making. | ||
| 650 | _22. Marketing-Management. | ||
| 700 | _aPiercy, Nigel F. | ||
| 942 |
_2ddc _cBK-CIRC _e9th ed. _kCirc. _n0 |
||
| 999 |
_c4556 _d4556 |
||