| 000 | 00681nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251023063523.0 | ||
| 008 | 250930b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-110105-9. | ||
| 040 |
_aDWCL-Main lib _cOC |
||
| 082 | _aCirc. 659.1 Ar681c 2008 | ||
| 100 | _aWilliam F. Arens | ||
| 245 | _aContemporary advertising | ||
| 250 | _a11th ed. | ||
| 260 |
_aN. Y. : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axl, 712 pages : _billustration ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _21. Advertising. | ||
| 700 | _aWeigold, Michael F. | ||
| 700 | _aArens, Christian | ||
| 942 |
_2ddc _cBK-CIRC _e11th ed. _kCirc. _n0 |
||
| 999 |
_c4554 _d4554 |
||