| 000 | 00618nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250830022336.0 | ||
| 008 | 250830b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789814586764 | ||
| 040 |
_aDWC-Main Lib. _cOC |
||
| 082 | _24th ed. | ||
| 100 | _aKELLER, KEVIN LANE | ||
| 245 |
_aStrategic brand management: building, measuring, and managing brand equity/ _cKELLER, KEVIN LANE |
||
| 260 |
_aSingapore : _bPearson Education South Asia, _cc2014. |
||
| 300 |
_a590 pages : _billustrations ; _c27 cm. |
||
| 650 | _aBrand name products--Management. I. Title. | ||
| 942 |
_2ddc _cBK-CIRC _hCirc. _n0 |
||
| 999 |
_c4396 _d4396 |
||