| 000 | 00849nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250710085212.0 | ||
| 008 | 250710b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789814575119 | ||
| 040 |
_aDWCL - Main lib _cOC |
||
| 082 | _aCirc. 659.1 B427a 2015 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective/ _cGeorge E. Belch |
||
| 250 | _a10th Global edition. | ||
| 260 |
_a [Place of publication not identified] ; _bMcGraw-Hill Education, _c c2015. |
||
| 300 |
_axxxvi, 842 pages : _b illustrations (color) ; _c27 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _a1. Advertising. | ||
| 650 | _a2. Communication in marketing. | ||
| 650 | _a3. Sales promotions. | ||
| 700 | _aMichael A. Belch | ||
| 942 |
_2ddc _cBK-CIRC _e10th Global edition. _kCirc. _n0 |
||
| 999 |
_c3594 _d3594 |
||