000 00585nam a2200205 4500
003 OSt
005 20240725031249.0
006 a
008 240725b |||||||| |||| 00| 0 eng d
020 _a978071284790
040 _aDWCL-Main lib.
_cOC
082 _aCirc. 659.1 Ar681c 2009
100 _aAvens, William F.
245 _aContemporary advertising /
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2009.
300 _axiii,
_b724 p. : ill. ;
_c28 cm.
504 _aIncludes Bibliographical references & indexes.
650 _a1. Advertising.
942 _2ddc
_n0
_cBK-CIRC
_kCirc.
999 _c2713
_d2713