| 000 | 00578nam a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240725013945.0 | ||
| 006 | a | ||
| 008 | 240725b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780470119860 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 | _aCirc. 659.111 K29 2008 | ||
| 245 | _aKellogg on advertising & media / | ||
| 260 |
_aN.J. : _bJohn Wiley & Sons, Inc. , _cc2008. |
||
| 300 |
_axi, _b292 p. : ill. ; _c24 cm. |
||
| 650 | _a1. Advertising media planning. | ||
| 650 | _a2. Advertising. | ||
| 700 | _aBobby J. Calder | ||
| 942 |
_2ddc _n0 _cBK-CIRC _kCirc. |
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| 999 |
_c2699 _d2699 |
||