000			00714nam a2200229 4500
003			OSt
005			20240724073922.0
006			a
008			240724b |||||||| |||| 00| 0 eng d
020			_a9780071263931
040			_aDWCL-Main lib. _cOC
082			_aCirc. 658.8 Z67s 2009
100			_aZeithaml, Valerie A.
245			_aServices marketing : integrating customer focus across the firm /
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2009.
300			_axxviii, _b708 p.: ill. ; _c26 cm.
504			_aIncludes bibliographical references & index.
650			_a1. Service Industries - Marketing.
650			_a2. Customer services.
650			_a3. Marketing.
942			_2ddc _n0 _cBK-CIRC _kCirc.
999			_c2677 _d2677