| 000 | 00848nam a2200265 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240719081606.0 | ||
| 006 | a | ||
| 008 | 240719b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781405158398 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 |
_2Fourth edition _aCirc. 659.130688 W279m 2009 |
||
| 100 | _aWarner, Charles | ||
| 245 | _aMedia selling : television, print, internet, radio / | ||
| 250 | _aFourth edition | ||
| 260 |
_aUK: _bWiley-Blackwell, _cc2009. |
||
| 300 |
_axv, _b600 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references & index. | ||
| 650 | _a1. Selling-Broadcast advertising. | ||
| 650 | _a2. Advertising, Newspaper. | ||
| 650 | _a3. Internet advertising. | ||
| 650 | _a4. Advertising, Magazine. | ||
| 650 | _a5. Advertising, Outdoor. | ||
| 942 |
_2ddc _n0 _cBK-CIRC _eFourth edition _kCirc. |
||
| 999 |
_c2460 _d2460 |
||