| 000 | 00675nam a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240719060621.0 | ||
| 006 | a | ||
| 008 | 240719b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071287579 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 |
_2Second edition _aCirc. 659.1 Ar681e 2009 |
||
| 100 | _aArens, William F. | ||
| 245 | _aEssentials of contemporary advertising / | ||
| 250 | _aSecond edition | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2009. |
||
| 300 |
_axxiv, _b558 p. : ill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references & index. | ||
| 650 | _a1. Advertising. | ||
| 942 |
_2ddc _n0 _cBK-CIRC _eSecond edition _kCirc. |
||
| 999 |
_c2443 _d2443 |
||