000			00745nam a2200229 4500
003			OSt
005			20240709023154.0
006			a
008			240709b |||||||| |||| 00| 0 eng d
020			_a0273655000
040			_aDWCL-Main lib. _cOC
082			_2Third edition _aCirc. 658.802 F484m 2002
100			_aFill, Chris
245			_aMarketing communications : contexts, strategies and applications /
260			_aHarlow, England : _bPearson Education Limited, _cc2002.
300			_axxxii, _b790 p. : ill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_a1. Communication in marketing.
650			_a2. Marketing channels.
650			_a3. Sales promotion.
942			_2ddc _n0 _cBK-CIRC _kCirc.
999			_c2126 _d2126