| 000 | 00635nam a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240701012618.0 | ||
| 006 | a | ||
| 008 | 240701b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780077127138 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 |
_2Second edition _aCirc. 658.802 H738m 2010 |
||
| 100 | _aHollensen, Svend | ||
| 245 | _aMarketing planning: a global perspective / | ||
| 250 | _aSecond edition | ||
| 260 |
_aLondon: _bMcGraw-Hill, _cc2010. |
||
| 300 |
_axxiii, _b430 p. : ill. ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _a1. Marketing-Planning. | ||
| 942 |
_2ddc _n0 _cBK-CIRC _eSecond edition _kCirc. |
||
| 999 |
_c1666 _d1666 |
||