| 000 | 00667nam a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240628081739.0 | ||
| 006 | a | ||
| 008 | 240628b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780470669976 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 | _aCirc. 658.802 M113m 2011 | ||
| 100 | _aMcDonald, Malcolm | ||
| 245 | _aMarketing plans : how to prepare them, how to use them / | ||
| 260 |
_aUK : _bJohn Wiley & Sons, Ltd. , _cc2011 |
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| 300 |
_axvi, _b573 p. : ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references & index. | ||
| 650 | _a1. Marketing-Management. | ||
| 650 | _a2. Marketing Planning. | ||
| 942 |
_2ddc _n0 _cBK-CIRC _kCirc. |
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| 999 |
_c1615 _d1615 |
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