| 000 | 00651nam a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240625064124.0 | ||
| 006 | a | ||
| 008 | 240625b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789810696573 | ||
| 040 |
_aDWCL-Main lib. _cOC |
||
| 082 | _aCirc. 659.1 C648i 2012 | ||
| 100 | _aClow,Kenneth E. | ||
| 245 | _aIntegrated advertising, promotion, and marketing communicatins / | ||
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd, _cc2012. |
||
| 300 |
_b463p. : ill. ; _c26 cm. |
||
| 504 | _aIncludes indexes. | ||
| 650 | _a1. Communication in marketing. | ||
| 650 | _a2. Advertising. | ||
| 942 |
_2ddc _n0 _cBK-CIRC _kCirc. |
||
| 999 |
_c1323 _d1323 |
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