000 00770nam a22002177a 4500
003 OSt
005 20260525030325.0
008 260525b |||||||| |||| 00| 0 eng d
020 _a9789814646086
040 _aDWCL Main Lib.
_cOC
082 _2Sixteenth edition.
_a658.848 C359i 2015
245 _aInternational marketing/
_cPhilip B. Cateora
250 _aSixteenth edition.
260 _aNew York :
_bMcGraw-Hill Education,
_cc2015.
300 _axi, 638 pages :
_billustrations ;
_c26 cm.
504 _aIncludes glossary
650 _a1. Export marketing.
650 _a2. International business enterprise. I. Gilly, Mary C. II. Graham, John L. III. Title.
760 _bSixteenth edition.
942 _2ddc
_cBK-CIRC
_eSixteenth edition.
_hCirc.
_n0
999 _c10857
_d10857